Retail Tech

The Bounce Protocol: Hush Puppies Unveils Office Sneaker Collection to Pivot India’s ₹50,000 Crore Corporate Wardrobe

Hush Puppies leverages its proprietary Bounce technology to disrupt the Indian corporate footwear market with a new high-performance office sneaker line. The launch marks a major strategic pivot for Bata India as it targets the tech-savvy professional demographic.

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May 18, 2026

Amazon's AI Pivot: Killing Rufus for an Alexa Shopping Agent to Capture India's $100 Billion E-commerce Market

AI & Future Tech

Amazon’s AI Pivot: Killing Rufus for an Alexa Shopping Agent to Capture India’s $100 Billion E-commerce Market

Amazon kills its Rufus chatbot to launch an autonomous Alexa agent designed for the next era of e-commerce. The move signals a high-stakes pivot to capture India's voice-first shopping demographic.

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May 13, 2026

Starbucks India’s Digital Homecoming: Rahul Khona Returns as CTO to Lead the ₹2,000 Crore 'Deep-Tech' Cafe Pivot

Digital Life

Starbucks India’s Digital Homecoming: Rahul Khona Returns as CTO to Lead the ₹2,000 Crore ‘Deep-Tech’ Cafe Pivot

Rahul Khona returns to Starbucks India as CTO to lead a massive digital transformation. As competition heats up, the coffee giant is betting on data and AI to secure its retail throne.

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May 11, 2026